The Art of the Squeeze: Self-Storage in a Tariff-Tangled World
As trade tensions escalate and markets wobble under the weight of unpredictability, the self-storage industry finds itself navigating a tariff-tangled world. What started as…
The archive
Every essay, newest first.
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How Much Is My Self-Storage Business Worth? A Guide for Spanish Operators
Spain’s self-storage industry has entered a period of accelerated transformation. Since 2019, the number of facilities across the country has more than doubled, driven…
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AI and the Future of Digital Marketing
The way people search for businesses is starting to change—and it’s not a subtle shift. AI tools like ChatGPT, Google Gemini, and DeepSeek are…
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Self-Storage Marketing in the Digital Age
In the dynamic landscape of the self-storage industry, marketing strategies are continually evolving to meet changing consumer behaviors and technological advancements. This evolution has…
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Revenue Management in Self-Storage: Strategies for Sustainable Pricing
Revenue management has become an essential tool for maximizing profits in industries like aviation, hospitality, and car rentals. Airlines price their tickets dynamically based…
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Navigating the Regulatory Maze: Challenges and Opportunities for Self-Storage in Spain
The self-storage industry in Spain has seen steady growth over the past decade, driven by urbanization, shrinking living spaces, and evolving consumer needs. However,…
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Europe’s Self-Storage Market: A Rising Star for Institutional Investors
In recent years, the European self-storage market has transitioned from a niche segment of the real estate industry into a key focus for institutional…
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The Evolution of Self-Storage in Spain
Self-storage in Spain has come a long way since the early 2000s when the concept first arrived in the country. What was once a…
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The Evolution and Future of the European Self-Storage Industry
The self-storage industry in Europe traces its roots back to the 1980s, significantly lagging behind its U.S. counterpart, which began in the 1960s. Early…
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Emerging Trends in Spain’s Self-Storage Boom
Spain’s self-storage industry has reached a crossroads. A growing number of operators are now purchasing smaller properties in the busiest parts of town, often…